Serta TV spot created in collaboration with Leo Burnett and Aardman Studios.

Launch assets for Serta Perfect Sleeper redesign and product launch.

Consumer marketing campaigns for MedMen, a multi-state cannabis retailer based in Los Angeles, California.

The New Normal - in collaboration with Mekanism, directed by Spike Jonze.

Tegrity Weed parody courtesy of Matt Stone and Trey Parker.

Photographers Daniel Collopy & Dimitri Newman

AD - Ryan Hamilton

Photography
Florida Stores - Jesse Reiser
NYC Flagship - Ty Cole

Designed with every customization in mind, the Baseball Bug was created as an experience for kids in MLB pre-season training camps in Florida. Nike athletes would drive onto the pitching mound and emerge from the vehicle (to the kids delight) to conduct batting drills with the built in pitching machine.

Wholesale catalog for the Jordan XIV Collection.

Creative direction and design of Old Navy's Brand Book. The book serves as a 'North Star' for the creative expression of the company, as well as documents Old Navy's incredible rise as the crown jewel of Gap Inc.’s portfolio of brands.

Proposed graphic apparel collection leveraging the vast contemporary art collection of Gap founders Doris and Don Fisher.

ONX is a brand collaboration platform developed for both internal and external collaborations.

Reasearch, design and discovery lead for the redesign of Old Navy's Brand Standards, inline with the creation of the Brand Book.

Identity and promotional materials for Levi’s first flagship store located on Union Square in San Francisco.

Lifestyle and product photo direction for Built NY, a softgoods design studio based in Soho.

Lifestyle pics © Daniel Sharp

Product pics © Michael Roberto

Brand design and creative direction for a softgoods design studio based in Soho.

A variety of projects designed for Nike.

Design and direction for Abercrombie & Fitch sub brands Hollister and Ruehl.

Creative Direction for a vintage inspired American Sportswear line remixed for a new audience.

Design direction, branding, and apparel graphics for the launch of American Eagle Outfitter's Martin + Osa concept.

Identity for Orange Design, an interactive / gaming design studio.

Identity created for Mountain Athletics, The North Face's training line created for mountain athletes.

Created an event to raise money for Colorectal Cancer research, in honor of the struggle of surviver Erika Zak, Old Navy print designer who found out she had stage 4 colon cancer three months after the birth of her child Loie. 

ONX is a brand collaboration platform developed for both internal and external collaborations.

Rest in Peace, Erika.